Intended Audience female

As our group is creating a music video it is crucial to understand who our intended audience are what type of people we are aiming our video at when we are creating it. Music is mostly listened to by teenagers as they appear to have more time on their hands than adults who are working or young adults who are studying at university. Music videos on the other are almost completely listened to by teenagers or people who buy limited edition CD packages which include videos on them. As the genre of our music is rock/grunge/psychedelia our will be created for those people in particular because people who like mainstream music such as pop or rap usually see rock music as bad or relate it to people they would call ‘grungers’. Our video could also be played to fans of the Butthole surfer at festivals or concerts where it will be appreciated and recognised.

Amelia Jones is currently an 18 year old student studying for A-levels. She is a dedicated follower of all types of rock music ranging from the powerful sound of Elvis Presley to the hardcore metal of Pantera. Amelia was raised by her mother in Warley. Not having a sturdy relationship with her father has caused a strong bond between her and her mother who both share the passion for music and they regularly attend music festivals in the summer and a lot of concerts to either listen to music or experience a particular band play live.

Her plans for the future is go to university to study midwifery in order to pursue a lifelong ambition to work in a hospital in order to help other people. Amelia’s mother has not been able to provide a luxury life style as she is on a low income working at Tesco but since the digital revolution and the rise in music piracy Amelia has been able to find all new types of bands. It has amplified her knowledge in rock music and allowing her to reach ‘dead music’ which is not sold in shops any more due to record labels going bankrupt.
Websites like YouTube have enabled people in Amelia’s position to expand their repiture of music. Although it is illegal to share files and consume music which has not been paid for the majority of people seem to take advantage of this situation and abuse the fact it is damaging the music industry. On the other hand it is another way to consume and expand her knowledge of music. By using software that converts YouTube videos to MP3 format Amelia is able to listen to her music whilst ‘on the go’ and show her friends new music that she has found which not only has a good effect on her but also the band as it is creating a larger audience which may result in more ticket sales.

Amelia’s favourite Band is The Beatles. Although she listens to modern rock and grunge she feels The Beatles have influenced all types of rock music, therefore classes them as her favourite. Although she lives on a tight budget she cannot purchase any of the Beatles music from itunes or listen to them on spotify due to legal terms and copy right. She resulted in downloading the discograp from LimeWire because of this situation.

Amelia will use our product because she is the typical rock fan who is always looking for new music to listen to. Because she likes such a vast majority of rock she watched channels like Kerrang and Scuzz in order to explore new bands and will not turn the TV of or change channel as soon as a song she does not like comes on.