Ancillary Task- Choosing our magazine institution

For our music video to marketed I created a magazine advert advertising the album that was created. For to be publicised we need to choose a magazine institution to place our advert. I have looked through a variety of different music magazines to pin point the specific audience demographics and target market. 

After thoroughly analysing almost all music magazines I have to the decision that ‘Revolver’ will be the most suitable magazine to follow the procedures of marketing our product. By using ‘Revolver’ we are targeting an audience of 14 to 18 year olds that enjoy rock music. This is the type of magazine that people buy when they are heavily interested in a certain type of music, in tis case it is hard rock and heavy metal. On a regular basis the magazine will include bands like ‘Nirvana’ which fall under the genre of grunge, like the Butthole Surfers. 

As the magazine is already aimed at the audience we have focused our media product towards we would be able to reach our intended audience very easily. It almost guaranteed that it will be viewed by rock music fans. Having this as an advantage will  benefit our product and will hopefully increase the sales of the record. In todays society it will most probably be downloaded illegally from the internet but the advert would have still worked. It would have created awareness about the band and even persuade some people to go see the band play live. This is where the money will be made, from ticket sales and merchandise. 

Before settling my decision on ‘Revolver’ I contemplated many other magazines. First I used the process of elimination to minimise the possible choices of magazines. These were: Kerrang, because they do not publish adverts for albums. Classic Rock, Mojo and Rolling Stone were all turned down because the target age of the magazine was to old. Although they feature a wide range of genres we need to use a magazine which is aimed towards a younger generation you will be most likely into the Grunge rock scene. I also thought of ‘Q’ and ‘NME’ but they focus on the wrong genre of music. Both of the magazines used to be based on a heavy rock genre but have gone very mainstream to indie rock and pop music which most rock fans do not like.